Tuesday, May 3, 2011

Box Office Update For Ready - Mind Boggling Start at the B.O

READY strikes like hurricane, fetches mindboggling start at the box office

READY has had a wide release, with the distributors opening the film at practically every centre, big or small, where Hindi films get released. Looking at the hype and craze surrounding the film, the opening day, weekend and Week 1 numbers are expected to be earth-shattering. The morning shows were in the 80% range [at places, even 100%], but by 12 noon, the film was running to packed houses everywhere. Multiplexes as well as single screens.

The multiplexes opened bumper for Ready (Details >>) but single screens are even better. UP, Bihar, CP Berar, CI, Rajasthan, Gujarat and Saurashtra are simple mind boggling and practically 95-100% at most major screens in these areas. Surat, Rajkot, Lucknow, Kanpur, Jaipur, Jodhpur, Nagpur and Indore, all A centres had a phenomenal response at single screens.

The Mumbai multiplexes were not full this morning but they are never are due to spare capacity but single screens in Mumbai city opened to full houses. The West Bengal and Punjab single screens were not full at around 70-80%.

Delhi was strong as Liberty grossed 60,800 and Delite 16,660 both 100% for their 12.00 and 12.15 shows respectively.

As for comparisons with Dabangg which are inevitable, Dabangg was practically 95-100% across the board apart from places like Mumbai city which hardly ever open full. Ready has had a lower opening at some places but it has a bigger release which means potential to gross even with lower occupancies. Also the small centres like Dehri, Kehda, Jhabu, Sarni etc are not as strong as Dabangg possibly due to the action factor in Dabangg

Meanwhile, the Top 5 opening Fridays are as follows:-

DABANGG Rs 14.5 cr [Eid]
3 IDIOTS Rs 13 cr [Christmas]
TEES MAAR KHAN Rs 12.75 cr [Christmas]
RAAJNEETI Rs 10.5 cr
KITES Rs 10.5 cr

READY is expected to feature in this coveted list, for sure. Will it overpower DABANGG is to be seen.

First Day First Show Audience Reaction To READY


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